2006 marked the beginning of The AADA partnering with an Italian Engineering group headed by Engineer Leone Martellucci. This partnership lead to the styling development of a concept super car entitled " The New Strada " . The styling work was done by Jonathan Kasumba representing the AADA . 13 August 2006 Carbodydesign.com broke the news with the following online press release. The new strada news release . This is AADA's first design Project.